I can’t believe I’m writing about this stupid bullshit again.
3 years ago, Sony announced what can only be described as the most asinine pricing model in the entire game’s industry. There was a desire to charge more for their titles, but they didn’t have the spine to actually raise the price of their games across the board. Instead, Sony elected to only raise the price of the PS5 version of their games. This was a bit odd because, in theory, you could just buy a PS4 copy of the game for 10 dollars cheaper, and still reap the benefits of your new console. The only problem is Sony recognized this, and decided to charge an additional 10 dollar fee for players to access those enhanced graphical settings.
This was a first of its kind move for video games. Sure, the market has been flooded with remastered titles, and ports of older titles on modern consoles which all charge a premium. However, no company has asked for additional scratch so that players can utilize their gaming device’s full graphical processing power.
I wrote about it at the time, and compared it to holding certain graphical settings in a PC game hostage until a fee was paid. The very thought of paying a premium to utilize the additional horsepower of your setup was ridiculous at the time, and has continued to prove an evergreen stance to maintain.

Despite the obvious problems with this pricing model, Sony seems to have enjoyed some level of success with it because they’re extending the privilege of paying to unlock graphical settings to the PC crowd too. They announced as much yesterday during a State of Play where it was revealed that Horizon Zero Dawn would receive a remaster. Existing owners of either the PC, or PS5 versions of the game will be able to pay a 10 dollar fee to access the new graphical settings, which is a first of its kind move in the PC space.
At the time of my original article, I joked about how paying a fee for enhanced graphic settings on PC would be fucking stupid. And it still is. Your experience on PC is almost entirely determined by what you were willing to pay for your computer. Those who can afford more expensive parts with higher throughput get to play the game with all the bells and whistles. Meanwhile, everyone else can customize their experience based on what their PC can handle, and what their priorities are. Furthermore, if you upgrade your PC, and suddenly have the ability to play a game on its highest settings then you’re free to do so. There’s no additional costs associated with bumping up the resolution, raising your frame rate, or enabling additional graphical effects. Evidently, Sony wants to change that.
For what it’s worth, I sincerely hope this blows up in Sony’s face. I don’t want to see charging an additional fee for graphical updates to become normalized across the industry. Paying for new PC hardware already costs an arm and a leg. It’d be frankly ridiculous if every game I owned asked for an additional fee before I could actually utilize those new parts to meaningfully improve my experience.

And I realize some of you might try to hit me with an “uhm actually” because Horizon’s remaster includes more than just graphical updates. Sure, whatever. Many of the additional features listed alongside the announcement of the remaster feel like the marketing team scraping the bottom of the barrel to justify the existence of this product. It’s the kind of stuff that would be met with nothing but snide jeering were this remaster announcement made by any other company.
As an aside, I found it very funny how this was announced with Horizon Zero Dawn Remastered because that original awful pricing strategy was announced alongside Horizon Forbidden West. Apparently, Sony views Horizon as their franchise best suited to delivering poorly thought out announcements of their ass backwards pricing.
Anyway, that’s it from me. I’m sure that time will continue to prove this an evergreen stance to take, but I’m hopeful that the PC market doesn’t respond positively to this nonsense. With any luck, the Horizon remaster will be cracked in less than a week, and all interested parties can obtain the additional graphic settings without having to pay Sony’s ransom price for them.
Every time some news like this comes out, I think here’s just one more reason people can use to justify downloading cracks. Same with streaming services now doing their best to squeeze us all dry; there are always easily accessible alternatives. At least if I buy an indie game in early access I own the damn thing and don’t have to pay more for further updates. By contrast, I don’t believe anyone can possibly think the console makers and big publishers like Ubisoft, EA, Bethesda, fill in the blank give a damn about providing a fair and fulfilling user experience (and even this sounds like just a marketing buzzword term to me now.)
LikeLiked by 2 people
Absolutely. It’s just about the bottom line. I think the really weird thing is how they never used to say the quiet part out loud, but we’re increasingly seeing that change. Though, I’m not sure how much that will matter because it *seems* like your everyday, average Joe consumer doesn’t necessarily mind as much. Maybe that’s changing now with it becoming increasingly transparent how shit everything is.
LikeLiked by 1 person
Yet another absolute smooth-brain idea from Sony.
LikeLiked by 1 person
With each new console gen, I feel more and more like it might be worth it for me to build, and switch to, a PC. I’d miss the exclusive games, but at the end of the day, the price gap just keeps getting smaller and it doesn’t make sense to buy consoles anymore. The thing that’s frustrating me most of all now is my yearly fee for the privilege of playing games online. Idk how that scam got so normalized.
LikeLiked by 1 person
That’s been 1 of numerous drivers for me never swapping back over to console land over the years. I imagine you’re feeling that a bit more as you’ve expanded your horizons (quite a bit in the past few years!) into more multiplayer experiences. It’s complete nonsense too because the developers paying for the server capacity aren’t, to the best of my knowledge, seeing a dime of that money. It’s all going to Sony for…????
Speaking of nonsense nickel and diming people from Sony, apparently in the time between when I wrote this article, and now they’ve started putting ads on the PS5 home screen that people can’t opt out of. Absolutely wild.
Also, I always have a standing offer to help with PC building for anyone that needs it. A bunch of random online strangers helped me build my first PC, and now I extend the privilege to anyone who wants the assistance. You know where to find me if you want to take me up on that. Ian did back when he built his family PC even though I mostly just offered assurance that what he’d selected would do what he wanted hahaha.
LikeLiked by 1 person
It’s definitely hitting more now that I have a consistent online subscription how ridiculous it is that I have to pay basically a hundred dollars a year for nothing. I guess I’m buying the Sony execs their morning coffees??
I admit I haven’t paid too much attention, but ads are starting to feel totally inescapable so it doesn’t surprise me. I know Muskrat would Airdrop ads into my brain if given the opportunity.
I appreciate that offer, because I would need all the help I could find, I know absolutely zero about PC building. It would basically be like teaching a toddler lmao.
LikeLiked by 1 person
Out of all the people, I think it would be me to say “uhm actually.” But…I also think this is ridiculous.
LikeLiked by 1 person
If I overheard someone talking about graphics quality being locked behind a paywall I would 100% assume it was some exaggerated joke making fun of greedy companies, not an actual thing any company was planning on doing. Then again, it feels like every couple months I hear another piece of gaming news that gives me this feeling :(.
LikeLiked by 1 person
I agree that it feels like we’re getting more and more of this lately. As I said in another comment, it really feels like companies are starting to say the quiet part out loud now, regardless of how that looks. I suppose the only thing any of us can do is just continue to look out for ourselves, and try to point out stuff like this so other people who don’t follow industry news are also aware of it.
LikeLiked by 1 person